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Explain the service and its conditions

Separate pre-opening assistance from continuing support. Identify what is promised, what depends on conditions and what is optional. A short course, remote helpdesk and site visit require different work; do not describe them as interchangeable.

Include the relevant advertising and computer-system arrangements, not just the training programme. General sales language should match the disclosure and agreements.

Sources: Federal Trade Commission: Item 11: Assistance, advertising, systems and training

Can the home team deliver the U.S. promise?

A European support manager may already cover the home network during European hours. If you promise U.S. field support, establish who can handle urgent questions, travel or cover absences, and how that work will be funded.

If those resources do not exist, address the gap before selling the promise. The disclosure does not impose one staffing model or service frequency on every foreign brand.

Sources: Federal Trade Commission: Item 11: Assistance, advertising, systems and training

Scope

  • This explains the selected federal disclosure item. State and territorial requirements and the terms of the particular offer remain separate.

Next step

Compare each significant support promise with the people, time and budget that can deliver it.

Sources & review notes

Federal Franchise Rule

FTC overview · Compliance Guide · Guide PDF · Current regulation

The Compliance Guide is May 2008 explanatory guidance. The current regulation and later official updates control current requirements and dollar amounts; state and territorial rules are separate.

The source records distinguish access dates from substantive review dates. Updating an explanation does not itself recheck the law.

16 CFR §436.5(k): FDD Item 11

Federal Trade Commission

Passage, dates and research notes

primary · Item 11: Assistance, advertising, systems and training

Disclose the franchisor's principal assistance and related obligations of both the franchisor and franchisee

Accessed: 2026-11-12T20:51:48.875978+00:00 · Meaning reviewed: 2026-11-12 · Next review target: 2026-12-12

Current substantive item read in full from current eCFR. This guide explains selected management implications; it is not a substitute for all prescribed disclosure text.

16 CFR §436.6: FDD preparation and records

Federal Trade Commission

Passage, dates and research notes

primary · section-436.6

Respond fully to each disclosure Item.

Accessed: 2026-11-12T20:51:48.875978+00:00 · Meaning reviewed: 2026-11-12 · Next review target: 2026-12-12

Current eCFR displayed through 2026-11-09; eCFR is authoritative but not the official legal edition.

Detailed rule records (1)
FDD Item 11: Assistance, advertising, systems and training Source checked

Item 11 describes specified pre-opening and continuing assistance, advertising, computer systems and training, with contract references. For a foreign brand, this is also a delivery budget: timezone coverage, travel and field support need funded owners.

When to check: Preparing, updating or comparing an FDD. Source review: 2026-11-12.

16 CFR §436.5(k): FDD Item 11
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